Thomas Bedenk is VP Extended Reality at Endava and has over 25 years of experience in digital productions. His focus areas are Strategy, XR and UX for digital acceleration across industries. Past XR projects he led span from product design and training to marketing for clients like Volkswagen, Siemens and Audi. He is a frequent speaker at international conferences and advisor for start-ups. Thomas is founding member of Virtual Reality BB. and the German Game Association and judge at several industry awards.