Nils Wollny

CEO & Co-Founder, holoride

Nils Wollny brings extensive experience in strategy, digital business, and innovation to his current role as CEO of holoride, a spin-out from Audi that is focused on the next generation of in-car entertainment. Nils’ passion for mobility and media led him to co-found holoride in 2018, and since then the company has gathered an impressive string of accolades, including the “Best in Show” award at the prestigious SXSW Pitch in 2021, four “Best of CES 2019” awards, and coveted spots on Forbes’ “100 Most Consumer-Centric Companies” list for 2022 and TIME Magazine’s list of “The 100 Best Inventions of 2019”.
Additionally, Nils was named a “Rising Star” for 2020 by Automotive News Europe. In 2018, German Automobilwoche acknowledged him as a “40 under 40” high-potential manager. Prior to cofounding holoride, Nils led one of Europe’s leading digital agencies as Managing Director before joining Audi as Head of Digital Business, where he was responsible for digital services and platforms. Now, with holoride, Nils brings his wealth of industry expertise and deep understanding of what moves an online audience to an entirely new frontier, in the Motorverse – holoride’s contribution to the Metaverse.