Michael Mack

CEO & Founder, MackNeXT
  • Michael Mack was born on 21st of December 1978 in Freiburg. He grew up and went to elementary school in Rust. He received his Abitur (general qualification for university entrance) in 1998 in the neighboring town of Ettenheim.
  • Michael Mack is the son of Europa-Park owner Roland Mack and his wife Marianne. He has two siblings, Thomas (born on 4th of January 1981) and Ann-Kathrin (born on 19th of October 1989).
  • From 1999-2003 Michael Mack studied international business in Basel, (CHE), Loerrach (GER) and Colmar (FRA) and graduated as a business economist.
  • Michael Mack started gaining his initial experience in the family company at young age. He had already worked in the areas of attractions, hotel and technology.
  • During his studies he completed numerous internships and worked for Hubert Burda Media in Offenburg, Munich and abroad as part of his dual studies program.
  • Michael Mack also gained international experience in renowned international amusement parks like Liseberg (SWE), Bush Gardens Williamsburg, VA (USA), Warner Bros. Movie World/Queensland (Australia), Nigloland (FRA) and Port Aventura (ESP).
  • In January 2010 Michael Mack was asked to join the European board of the International Association of Amusement Parks and Attractions (IAAPA).
  • Since 2011 he has been a member of the Liseberg Applause Award Board of Governors.
  • Since 2015 Michael Mack has been managing partner of the company VR Coaster which integrates VR content and operational design at Europa-Park and Mack Rides.
  • Since May 2016, Michael Mack has been one of the managing partners of Europa-Park and is now mainly responsible for the areas of Research & Development, Marketing, Sales & Digital and IT, as well as the subsidiaries MackNeXT, Mack Animation, VR Coaster and Mack Rides. In addition, Michael Mack is responsible for the development and integration of new areas of business.
  • In June 2016 Michael Mack received one of the prestigious “CampdenFB Awards” in Berlin and was awarded as “Top Next Generation Entrepreneur”.
  • In 2018, Mack Animation is being founded as Ambient Entertainment and MackMedia work together even more closely.
  • Due to his numerous services to the Franco-German friendship as well as his active commitment to cultural exchange between nations, in 2018, Michael Mack was appointed Honorary Consul of France.
  • In 2019, Michael Mack founded MackNeXT, which is dedicated to the development of innovative multimedia productions. The company also promotes creative minds and innovative talents in the fields of Master Planning and Design.
  • On 3rd February 2020, the ahgz – Allgemeine Hotel- und Gastronomie-Zeitung honoured Michael, Thomas and Ann-Kathrin Mack with the coveted industry award ‘Hotelier of the Year’. This prestigious award honours outstanding achievements in the hotel industry.
  • In November 2020, Michael Mack and MackNeXT were voted “Innovator of the Year” at the largest public award in German business.
  • Michael Mack is currently working on building a new creative location for the MackNeXT company in Plobsheim, Alsace, where French and German employees are involved in the development of digital forms of entertainment.

Michael Mack has been married to Miriam Mack since 2010. He has two sons.